Experiential marketing is taking an event or a campaign, and creating an immersive and interactive experience out of it. It ...

In a world where consumers are constantly bombarded with advertisements, brands must find innovative ways to capture ...

Digital and Broadcast Revenue at ZEEL, shares insights on the theme, revenue expectations, media strategy, and sponsorship ...

MQLs aren’t necessarily fit for purpose, especially when it comes to events. Shola Ogunrayi and Jessica Quiney of GPJ say it’s time to rewrite the rulebook.

Let’s explore the key marketing and design trends shaping 2025—and how your business can take advantage of them.

In 2025, there are many top influence marketing trends that are set to shape the landscape, offering fresh opportunities and ...

Farlow operates as a cultural architect who recognizes that contemporary consumers want authentic relationships.

Advertising expenditure has a positive effect on the company's revenue. Event-marketing expenditure has a positive effect on brand value. As brand age grows, advertising continues to yield positive ...

A definitive marketing chronicle capturing the transformative journey of brands at Maha Kumbh Mela 2025, where cultural ...

A crash-course for CMOs, brand strategists, agency leads, social marketers and media managers, the NextGen Marketing Summit explored how to innovate marketing strategies in 2025 to more ...

Luxury fashion experts say brands should focus their marketing on collaboration, craftsmanship, and experiences to succeed amid economic headwinds.