When designing a logo, the color you choose plays a pivotal role in shaping the way consumers perceive your brand. Red is one ...

CU Boulder communication pieces should use brand colors to identify them as coming from our university. The majority (90%) of all colors used on all communications should be brand colors. Additional ...

Brand identity building is not limited to designing a logo; a firm can use other approaches. It’s concerned with creating an ...

Secondary color palette and any additional colors should not be ... Contact Us Questions about Saint Louis University's logos or branding? Email Matt Krob, director of design services, at ...

A brand's logo represents the brand’s identity, values, and history. These symbols often carry with them a much bigger story, ...

Additionally, the logo was no longer a lone "C" but the word CAT, with the iconic triangle underneath. Caterpillar brought ...