so consumers have pre-existing emotions associated with brands using that color." Ridgway suggests that before designing logos, brand marketers think critically and strategically about what kind ...

We all recognize that iconic logo, but it wasn't always a classic cherry color. Here’s the real reason why the Coca-Cola logo ...

But I've also seen many companies make the mistake of thinking that their brand is simply a logo, a color scheme or a tag line. In reality, a brand is much more than that, and it's critical that ...

and tech industries as well as the psychology behind how color can impact our purchasing decisions. Black and blue dominate 53% of logos in the tech industry The first interesting tidbit to come ...

Walmart has updated its logo for the first time ... custom font. The color palette, True Blue and Spark Yellow, was updated to “keep the brand fresh.” However, many couldn’t see any ...

Pepsi is now the latest brand to undergo a logo redesign ... Additionally, the logo showcases a refreshed color palette. According to a Pepsi press release, the new color palette showcases an ...

Retailing giant Walmart has unveiled a new logo to start the new year. The "brand refresh" of its identity ... Walmart said its new color palette of True Blue and Spark Yellow "leans on the ...

The new color palette aims for viewers to have ... updates to the icons on Tubi's interface that match the logo. To highlight the brand's identity, the new Tubi logo crosses its "t" with a ...

Jaguar's new look has four key facets: two logos, a typeface, a color palette ... "strikethrough," described as a graphic code for the brand and taking form as a series of horizontal lines ...

The company said its new visual identity was designed to “refresh the brand’s legacy to appeal ... it was changing the tin to a gold color, although the logo remained unchanged.

DENVER — The University of Denver (DU) has updated its logo as part of a "brand refresh." DU said its updated visual identity includes new fonts, an expanded palette of colors and a modernized ...