After scooping my way through more than a dozen options, it was clear that not all vanilla ice cream is the same.

Nordstrom’s loyalty program, The Nordy Club, comes with so many benefits, including alteration services, beauty exclusive ...

Brand loyalty came in at 52.6% last year, the study found, up 1.8 percentage points from the previous year and closing in on the pre-pandemic 2019 benchmark of 54.2%.

But loyalty can be fickle, and according to our just-published Relationship Marketing Trends: Brand Rankings Report, brand loyalty across the board is lagging.

A brand-new loyalty platform just launched — and it could be a big deal for travelers who prefer boutique hotels, luxe rentals, and off-the-beaten-path stays. Journey, an AI-powered rewards program ...

Jeep has seen lower sales numbers, declining brand loyalty, and more unsold inventory. Now the icon is looking to turn that around.

SheerID: Seventy-one percent of consumers are more loyal to a brand that offers them an exclusive deal. The "2024 Consumer Loyalty Report" also revealed that 80% of members of these communities ...

In the American West, the phrase “ride for the brand” carried profound meaning. It was more than an allegiance to a ranch; it was a declaration of loyalty, honor, identity, and shared mission ...

65% of a company’s business comes from existing customers, it costs 5X more to acquire a new customer than it does to retain a returning one, and more brand loyalty statistics.

New survey from Brand Keys found that Netflix, Fox News, MSNBC, NBC News, the NFL and others are “brand loyalty juggernauts” in their business sectors ...

More than 70% of members of all five consumer communities in our survey said they would be likely to join a brand’s loyalty program in order to redeem an exclusive offer.