Prop master to brand master Share. Twitter Linkedin Email Facebook Facebook Messenger Whatsapp Reddit Flipboard By Will Park, ...

Anyone who thinks movies are free of the commercials that clutter television never saw ”Superman,” ”E.T.” or ”Ghost.” Through use of props and signs worked into the action, these ...

For Melissa Wood-Tepperberg, founder and creator of the MWH Method and the fitness startup Melissa Wood Health, creating branded props that take her signature method to new heights provided ...

Network, advertising and production executives say that this season, more and more brands will venture outside the confines of 30-second ads. They may have no choice: As technology and clutter blunt ...

“We’re trained to see brands, so when you don’t it’s almost jarring,” he says. “But the network won’t use a brand if it interferes with an advertising deal they have or if it’s not ...

With a potential TikTok ban still looming and platforms competing for relevance, one big question looms for brands: where should their content go next? Joe Perello, founder and CEO of Props, believes ...

When the famous bribe their kids into college or parade them on TV they are really using the façade of a perfect family to burnish their own image and justify their own bad behavior.