Network, advertising and production executives say that this season, more and more brands will venture outside the confines of 30-second ads. They may have no choice: As technology and clutter blunt ...

For Melissa Wood-Tepperberg, founder and creator of the MWH Method and the fitness startup Melissa Wood Health, creating branded props that take her signature method to new heights provided ...

With a potential TikTok ban still looming and platforms competing for relevance, one big question looms for brands: where should their content go next? Joe Perello, founder and CEO of Props, believes ...

Kareem Abdul-Jabbar: How Misbehaving Stars Use Their Kids as Brand-Enhancing Props. When the famous bribe their kids into college or parade them on TV they are really using the façade of a ...