Here is a practical guide to using everyday market signals to shape a brand that is grounded in strategy, responds to the ...

The brand communication platform should consist of key strategy statements – from the brand vision, a brand positioning statement to the key selling messages.

To stand out, brands need more than clever headlines—they need deep audience understanding, purposeful structure and business ...

In a media landscape where visibility matters, entrepreneurs are turning to content marketing and "do-it-yourself public ...

A brand plan has multiple purposes, but the three main ones are: (1) building the story of the brand, including the market, environment, product, and patient journey; (2) convincing senior ...

Elements of your business, such as live virtual receptionist services, make up part of the branding experience. Exceptional customer service via this method reinforces your business's positive ...

(Picturing the Nike swoop in your head, right?) A great branding strategy (and execution) creates an instant connection between a company and its target client. It makes the audience feel ...

Through its branding campaign, called WeAreBloomington, the city is trying to generate a brand — a slogan or logo, for ...

This article explains how to build a scalable, practical strategy for managing reviews and brand presence across all your Google Business Profiles. These insights come from real-world experience ...