For example, an early Microsoft vision statement ... “While a mission statement focuses on the purpose of the brand, the vision statement looks to the fulfillment of that purpose,” said ...

For example, how would you explain your job or branding statement? Write it down. This can help you to “see” your voice on paper. Generally, a professional bio should be written in third ...

How important is a well-crafted position statement in today's B2B marketplace? Done correctly, it could be the key to defining who you are—and what differentiates your brand from the competition.