Here is a practical guide to using everyday market signals to shape a brand that is grounded in strategy, responds to the ...

This isn’t a temporary headwind. It’s a structural shift in how brands compete—and it’s reshaping how they operate, invest and grow.

Fully 94% of marketers say the COVID-19 pandemic has had an impact on their brand marketing and content marketing strategies, according to recent research from Bynder. The report was based on data ...

Below, Forbes Business Development Council members share their most effective strategies, both in terms of brand-building and lead generation. From sharpening brand positioning to rethinking how ...

Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...

To help companies to do this, Blue Latitude Health has developed an innovative two-part brand strategy and planning pack, based on its exclusive ‘Four Corners of Brand Experience’ framework.

This programme is designed for marketing and non-marketing professionals with a minimum of 5 years of experience, who are responsible for developing and leading the delivery of brand strategy. Combine ...

DAMAC's Amira Sajwani and Chelsea FC's Todd Kline speak to Campaign ME about the brand strategy behind the first-of-its-kind ...