Here, in a rare interview, Red Bull founder and CEO Dietrich Mateschitz gives his take on Red Bull as media player and brand. Co.Create: Where did the original vision come from–that is, ...

On January 6, the brand is releasing Red Bull Zero, a completely sugar-free option of this drink — and I got to sample it. What is Red Bull Zero?

There certainly was enough uncertainty to warrant a minor look of disbelief from Duke’s Elton Brand.“I didn’t have the slightest idea,” he acknowledged Wednesday, ... A BRAND-NAME BULL ...

Felix Baumgartner steps out from his trailer during the final manned flight for Red Bull Stratos in Roswell, N.M. on Saturday, Oct. 14, 2012. (AP Photo/Red Bull, Balazs Gardi) Yesterday, Felix ...

New entries and re-entries dominate this week's charts and energy drinks brand Red Bull glide back in to pole position after dropping out of last week's top ten, PlayStation and Xbox also make ...

Red Bull has dethroned Samsung as the most successful brand for video content, with more than double the shares of the telcomms giant, according to video ad tech company Unruly.Unruly.

HONG KONG - Energy drink Red Bull has tasked sports and entertainment agency Brand Rapport to oversee its media relations and drive buzz for its 2012 Red Bull ‘King of the rock’ global basketball ...

Former Red Bull brand manager Mark Pavitt has been appointed to the position of creative advisor by digital talent specialists, The Blueprint. Pavitt will bring his clientside experience from Red ...