What Burger King’s New Logo Says About Its Strategy Burger King revealed its first total rebrand in over 20 years as it looks to win back sales from rivals like McDonald’s and Wendy’s.

Burger King has revealed a new logo for the first time in more than 20 years. Although the new logo isn’t tremendously different from the old one, you’ll notice that it is more minimalist.

This week on NRN.com, Burger King unveiled a total brand refresh. In its first redesign effort in over 20 years, the quick-service burger chain is reinventing itself in 2021.