According to a Women’s World Banking report, women-owned businesses are more likely to use social media to promote their brand and products than men-owned companies (94 percent vs. 86 percent).

Before social media became popular, most customers considered businesses to be impersonal entities. However, social media opened up a new level of dialogue between a business and its consumers.

Small business decision-makers who use social media say they do so because of the convenience and speed with which they can access business-relevant information, according to a study by Business.com.

Let’s break down what social media listening is, why most businesses use it the wrong way, and how to reclaim its potential as a strategic, psychologically informed tool for competitive advantage.

According to MeetEdgar.com, a social media scheduling application that costs companies about $50 a month to use, small businesses might want to schedule daily Facebook and Instagram updates on ...

Social media marketing has come a long way. What worked in 2018 (posting frequently and chasing likes) is now almost irrelevant. With algorithm changes, user behavior shifts, and rising ad costs, ...

Since 42% of Americans use social media platforms to find the small businesses they support, according to an October 2022 NerdWallet survey, it's not a strategy you want to skip.

Using AI-enabled analytics will assist in changing the way businesses reach their customers, and ultimately how they use different social media platforms. AI-powered advertising campaigns ...

According to the GoDaddy ( www.GoDaddy.com) 2025 Global Entrepreneurship Survey, nearly half of small businesses in now ...

How women use social media to grow their businesses. Social media is a key tool for female entrepreneurs for many reasons. First of all, it’s affordable. Women can organically reach and identify their ...