The California Milk Processor Board (CMPB), the organization behind the infamous ‘Got Milk?’ campaign, is back with a 2022 update urging people to ‘Get Real.’ Get Real ad / GALLEGOS United ...

Considered by many to be one of the most impactful advertising initiatives of all time, the 32-year-old "Got Milk?" campaign by the California Milk Processor Board forever changed the way ...

Got milk? Remember the catchy ads featuring celebrities with milk mustaches from the 1990s? The advertising campaign by the California Milk Processor Board has been revamped for the 21st century ...

In 1993, the California Milk Processor Board hired an advertising agency ... was more difficult than they had envisioned.

The California Milk Processor Board wants people to imagine a world in which things are just as “real” as milk. The latest campaign from the organization best known for the "Got Milk?" ...

California Milk Processor Board (CMPB) is taking its “Real is ... of October -- including a hoodie with a campaign logo, the “Got Milk?” tagline, and the logo for Mel's Drive-In.

SAN CLEMENTE, Calif.--(BUSINESS WIRE)--The California Milk Processor Board (CMPB), renowned for pioneering the iconic "got milk?" campaign, recently announced its latest advertising initiative ...