Mobile barcodes are a compelling way to engage your target audience with meaningful and measurable experiences. This direct-response solution bridges the online and offline worlds, allowing consumers ...

In the microscopic world of bacteria, gene transfer is a powerful mechanism that can alter cellular function, drive ...

Single-cell transcriptomics has revolutionized the study of cellular diversity and function by enabling gene expression ...

Neustar has announced the launch of its Mobile Barcode Clearinghouse Services, which it says will help expand the reach and targeting capabilities of advertisers and enterprises using 2D Barcodes, and ...

Chen is now a postdoctoral researcher at the Institute for Protein Design. The scientists could simply sequence the cellular DNA, review which barcodes were written, and unravel the cell’s regulatory ...

Mobile barcode specialist NeoMedia Technologies has released its latest whitepaper, How to Create a Mobile Barcode Program. The whitepaper examines everything that brands and marketers need to know ...

Papa John's International Inc. is testing consumer responsiveness to 2D barcodes via a free pizza promotion.. The pizza franchise recently launched its mobile ordering Web site, enabling consumers to ...