Mobile barcodes are a compelling way to engage your target audience with meaningful and measurable experiences. This direct-response solution bridges the online and offline worlds, allowing consumers ...

Single-cell transcriptomics has revolutionized the study of cellular diversity and function by enabling gene expression ...

So far, in many parts of the world, mobile barcodes have failed to capture the publics or brands imagination, despite their seemingly obvious appeal. It seems likely that their day may come, as ...

In the microscopic world of bacteria, gene transfer is a powerful mechanism that can alter cellular function, drive ...

Papa John's International Inc. is testing consumer responsiveness to 2D barcodes via a free pizza promotion.. The pizza franchise recently launched its mobile ordering Web site, enabling consumers to ...