CPG Insider: Why get into haircare? Kelly Buchanan Spillers: CeraVe is known for skincare. And most people who visit a dermatologist don't realize their scalp is skin. The only way that CeraVe ...

CeraVe's latest immersive and disruptive campaign aims to destigmatize dandruff and raise awareness for scalp solutions highlighting the brand's new Hydrating Anti-Dandruff and Gentle Hydrating ...

Bueckers rounds out the trio, bringing a low-maintenance, athlete-centric perspective to scalp care. “Paige has been a CeraVe partner for a few campaigns now and she’s very straightforward ...

Finding top influencers who actually could use CeraVe’s new product was easier than expected. “You can imagine what the casting agents said to us when we said, ‘We want to only feature people that ...

The dancer, social media personality, and Broadway star names CeraVe’s Anti-Dandruff Hydrating Shampoo and Conditioner as her new go-to’s in her current haircare routine.

In his new campaign with CeraVe, however, Davis' personality takes ... "She's very short, so I've been able to see her scalp for a long time," he jokes. Anthony Davis Entertains Son on His Lap ...

Retailers look for fresh ways to build hair care volume. “As we looked ahead to the future of CeraVe, we felt that hair and scalp care were a natural progression for the brand.” ...

CeraVe's latest immersive and disruptive campaign aims to destigmatize dandruff and raise awareness for scalp solutions highlighting the brand's new Hydrating Anti-Dandruff and Gentle Hydrating ...

These moments cleverly highlighted D'Amelio's struggle with an irritated scalp and Davis' dandruff, setting the stage for CeraVe to step in – with the guidance of board-certified dermatologists ...