I hate this added step and I’ve long wished for a flake-fighting shampoo that wouldn’t strip my scalp of its natural oils.

CPG Insider: Why get into haircare? Kelly Buchanan Spillers: CeraVe is known for skincare. And most people who visit a dermatologist don't realize their scalp is skin. The only way that CeraVe ...

I’ve disliked most because they’re either not moisturizing enough for my somewhat frizzy wavy hair, cause scalp build-up, or are too heavily fragranced. The Cerave shampoo is rich and sudsy ...

CeraVe's latest immersive and disruptive campaign aims to destigmatize dandruff and raise awareness for scalp solutions highlighting the brand's new Hydrating Anti-Dandruff and Gentle Hydrating ...

Bueckers rounds out the trio, bringing a low-maintenance, athlete-centric perspective to scalp care. “Paige has been a CeraVe partner for a few campaigns now and she’s very straightforward ...

Finding top influencers who actually could use CeraVe’s new product was easier than expected. “You can imagine what the casting agents said to us when we said, ‘We want to only feature people that ...

Are you a print subscriber? Activate your account. By Garett Sloane - 39 min 11 sec ago By Lindsay Rittenhouse - 39 min 11 sec ago By Sabrina Sanchez - 39 min 11 sec ago By Ad Age Staff - 1 hour 9 ...

The dancer, social media personality, and Broadway star names CeraVe’s Anti-Dandruff Hydrating Shampoo and Conditioner as her new go-to’s in her current haircare routine.

CeraVe's latest immersive and disruptive campaign aims to destigmatize dandruff and raise awareness for scalp solutions highlighting the brand's new Hydrating Anti-Dandruff and Gentle Hydrating ...