The wishbone “C” logo has been used on the Bears’ uniforms since 1962. “The Bear head has been a co-primary mark for many years,” the Bears said in a statement to NBC Sports Chicago.

The Chicago Sky unveiled a new logo and color scheme today, marking the first time in franchise history the branding and identity has undergone a change since the team’s inception in 2006.

Chicago Fire FC revealed their new look as they make their return to Soldier Field for 2020. However, controversy reigns as the fans have roundly rejected the new look.

WLS-Channel 7 in Chicago is using two Clarity 500 systems for all of its newscasts. The ABC-owned station gave itself a visual makeover, including new openings for its newscasts, new graphics and a ...

The Chicago Bears threw the football world for a loop last month when fans discovered a crucial change to the team’s primary logo. According to the organization’s official brand guidelines ...

The Chicago Bears' logo hasn't changed much over the years, but a viral redesign pitched on social media has the Internet divided. TikTok user @emilymorgancreates has gone viral for her impressive ...

The Chicago Blackhawks’ Indian Head logo has recently come under the public’s microscope with the news of the Washington Redskins dropping their team name and logo and the Cleveland Indians ...