The Chicago Sky unveiled a new logo and color scheme today, marking the first time in franchise history the branding and identity has undergone a change since the team’s inception in 2006.

Chicago Fire FC revealed their new look as they make their return to Soldier Field for 2020. However, controversy reigns as the fans have roundly rejected the new look.

The wishbone “C” logo has been used on the Bears’ uniforms since 1962. “The Bear head has been a co-primary mark for many years,” the Bears said in a statement to NBC Sports Chicago.

The updated logo, which pays tribute to Chicago, was designed over the course of last season to look more modern. It features a gold-and-white Willis Tower profile in front of a Sky blue-and-gold ...

The Chicago Bears' logo hasn't changed much over the years, but a viral redesign pitched on social media has the Internet divided. TikTok user @emilymorgancreates has gone viral for her impressive ...

The Chicago Blackhawks’ Indian Head logo has recently come under the public’s microscope with the news of the Washington Redskins dropping their team name and logo and the Cleveland Indians ...