What: “Heinz Chip Dip,” a limited-edition offering to help align Heinz ketchup with potato chips (rather than fries) in the minds of consumers, extending the brand’s “It Has to Be Heinz” platform.

The set-it-and-forget-it method ... We first served this dip during a weekend Seahawks game on a platter alongside tortilla chips, celery, and carrot sticks. The ranch does a great job of ...