Chivas Regal 18 (football), Chivas Extra (basketball) & Chivas Regal 12 (boxing). Sam Pittman ... amplify the characteristics of each whisky, price point and brand identity.” ...

Chivas Regal 12 Year Old acts as an entry point to the brand so it is a tremendous opportunity for us to grab their attention.” Richard Clayton, creative director, Coley Porter Bell, added ...

Inspired by Stefflon Don’s highly-anticipated debut album, Island 54, the limited-edition Chivas 12 x Stefflon Don is a revitalized take on Chivas’ iconic design, hit with a tropical twist ...

Pernod Ricard's Chivas Brothers division is set to release a “simplified” pack for the Chivas Regal 12-year-old Scotch whisky expression.