Chivas Regal, the famed blended scotch whisky brand, has released a new 12 Year Old Spirit Drink that has been finished in premium sake casks. The expression marries Chivas Regal's signature ...

Earlier this month, Chivas announced the arrival of a new bottle for its iconic Chivas Regal 18 scotch whisky. Morphing the traditional rounded shape into a taller and slimline silhouette ...

Chivas Regal welcomes Charles Leclerc as Global Brand Ambassador with an exclusive pop-up piano bar ahead of the first Grand Prix of the season, with an appearance from the self-taught pianist.

The Chivas Regal Effect is a fascinating phenomenon in marketing and consumer psychology. It suggests that higher prices can lead to a perception of higher quality, even without any change in the ...

Pernod Ricard has begun bottling its Chivas Regal 18 whisky in a lighter glass bottle. The bottle has 25% less glass compared to the company’s previous packaging for its 70cl Chivas Regal 18 ...

Chivas Regal hosted an exclusive event earlier this week to kick off its partnership with Formula One and Drive to Survive superstar Charles Leclerc for an evening that seamlessly blended music ...

Luxury Scotch whisky, Chivas Regal, has announced Formula 1 driver Charles Leclerc as its Global Brand Ambassador in a multiyear partnership, highlighting the brand’s growing influence in modern ...

Pernod Ricard India (PRI), which has brands like Chivas Regal, Glenlivet, and Ballantine’s under its fold, hailed the FTA as ...

Terming the UK-India FTA as "a positive step forward for both the industry and consumers", Pernod Ricard India (PRI) said it ...

Throughout the collaboration, Chivas Regal and Charles will encourage fans to forge their own paths in redefining success. The partnership will celebrate the achievement of personal goals and ...