Gen Z’s favourite fast-fashion label has made a comeback in India. Reliance has launched an app to sell Shein’s products in ...

In less than two decades Shein's founder, the famously private Chinese billionaire Chris Xu, has grown the business from a modest e-commerce website to an international retail giant, now occupying ...

Shein’s founder and CEO is Chris Xu, aka YangTian Xu. Christened Shein’s “fast fashion mastermind,” Xu has a background in SEO and digital marketing and had previously sold wedding dresses ...

The newly launched Shein app, developed and managed by Reliance Retail, is now available for download on both the Google Play ...