The resurgence didn’t last long. In the 1990s the Christmas sweater faded in popularity; it was something only your unfashionable older relatives would ever think of wearing or gifting.

notjust is also selling a new official collection of Britain’s most loved Christmas animation, The Snowman featuring a jumper, blanket and iconic scarf worn by cultural icon David Bowie.

2012 was a turning point for the ugly sweater craze. UK charity Save the Children launched Christmas Jumper Day, a fundraising event encouraging people to don their most cringeworthy sweaters.