Even Harlem’s Apollo Theatre made the switch, retiring its iconic neon for more ... of memorable signs across the city from the NY Aquarium to the Harlem Breakfast Club, all in classic NYC ...

A blue Smiley Ford neon sign dates back to the 1960s. The sign has direct ties to the city’s first Ford franchise. It stood along Country Club Road along Main Street. The Dairy Queen sign was ...

Just like the Crystal Ballroom has a smaller downstairs venue, Lola’s Room, Helium Comedy Club has launched a new performance space: The Neon Room. With a capacity of 98, the new showroom will ...

If you’ve ever looked at a flickering neon sign and thought, I bet I could make one of those, be advised: You almost certainly could not. At once a science and an art, neon demands an artisan ...

Mesa restored the neon beacons — including iconic Diving Lady, Watson's Flowers and Dairy Queen signs — to light up the former post office building.