Marketing-Interactive1d
Coca-Cola CEO on AI’s creative limits: 'We want to make ads with people in it'
James Quincey, chairman and CEO of The Coca‑Cola Company, said despite the advancements in AI, the technology has its ...
Coke CEO talks most memorable campaigns and the future of AI-driven advertising
Coca-Cola is using AI to scale personalisation in global marketing, building on the success of "Share a Coke." ...
diginomica1d
Adobe Summit 2025 - Coca-Cola is using gen AI to make cheaper and quicker adverts, but misses the human touch
At Adobe Summit, Coca-Cola CEO James Quincey shares his vision of a Minority Report-style future where we all appear in our ...
Coca-Cola’s CEO didn’t drink a Coke at his first staff meeting—here’s why
Leadership in the digital age means being innovative, shaking things up, and taking risks, even if you’re the CEO of an ...
Marketing Dive10d
What Coca-Cola has learned on its generative AI journey so far
Pratik Thakar, head of generative AI for The Coca-Cola Company, explains how the beverage giant is applying the tech ...
AI can’t just be about cutting costs: Left Field Labs’ ECD on real opportunity for brands
The Drum catches up with Yann Caloghiris at SXSW, where he says the future for agencies is designing AI-powered experiences ...
As Coca-Cola’s $700m account goes to Publicis, WPP’s media model is put to the test
WPP has failed to fend off Publicis to retain the North America media brief as the pitch comes to a conclusion.
“I can be the chief agitator and also be the chief zombie killer”: James Quincey, CEO of Coca-Cola
Coca-Cola CEO James Quincey discusses brand transformation, leadership tips, innovation, AI in advertising, and the future of marketing.
talkandroid.com13d
How AI Art Is Revolutionizing Advertising and Marketing
Coca-Cola used an AI Video creator to create a viral marketing video blending AI-generated animation and classic advertising. Balmain’s AI-only fashion campaign generated 300+ news articles ...