Coca-Cola brings back ‘Share a Coke’ for Gen Z
The custom labels are back for the first time in over a decade. Now, there are digital elements for even more personalization ...
Marketing-Interactive8d
Coca-Cola CEO on AI’s creative limits: 'We want to make ads with people in it'
James Quincey, chairman and CEO of The Coca‑Cola Company, said despite the advancements in AI, the technology has its ...
Coke CEO talks most memorable campaigns and the future of AI-driven advertising
Coca-Cola is using AI to scale personalisation in global marketing, building on the success of "Share a Coke." ...
diginomica9d
Adobe Summit 2025 - Coca-Cola is using gen AI to make cheaper and quicker adverts, but misses the human touch
At Adobe Summit, Coca-Cola CEO James Quincey shares his vision of a Minority Report-style future where we all appear in our own adverts, and get hounded by gen AI until we buy.
Coca-Cola revives ‘Share a Coke’ campaign with digital personalisation
Coca-Cola has revamped its ‘Share a Coke’ campaign, boosting its relevance for a new generation of soft drinks fans. The ...
Ark's Latest AI Stuffed DLC Trailer Has Fans Outraged
So, it's no surprise that the recent trailer for Ark: Survival Evolved ’s upcoming DLC, Ark: Aquatica, has fans livid over ...
Campaign Live2d
Publicis’ new challenge: A deep dive into Coca-Cola’s strategy and financial reality
The soda giant that recently moved its US media business from incumbent WPP to Publicis is bringing its fair share of ...