Publicis gets its hands on Coke's N. American media account, which was with WPP
Cola's (NYSE:KO) North American media account to French rival Publicis (OTCQX:PUBGY) following a competitive tender, according to media reports from Friday. Coke reportedly spends close to $800M every year in overall billings,
Coca-Cola Co. moves North America media business from WPP to Publicis
Coca-Cola Co. has shifted its North America media account from WPP to rival Publicis Groupe following a closed review, Ad Age has learned. Ewan Larkin covers ad agencies, including new business, executive moves, trends and more. He previously covered corporate communications and public relations agencies as a reporter at PRWeek.
WPP loses Coca-Cola media work in North America
Publicis — which last year overtook WPP as the largest agency in the world based on revenues — has won Coke’s media business in the US and Canada following a competitive tender, according to three people familiar with the deal. Those close to the contract said that Coke spent close to $800mn every year in overall billings.
Coca-Cola is said to be eyeing a new N. American ad partner instead of WPP
Coca-Cola (NYSE:KO) is considering a new advertising partner for North America instead of its existing media account holder WPP (NYSE:WPP), Digiday reported Friday, citing three sources. The report said Publicis Groupe (OTCQX:PUBGY) is the frontrunner to handle Coke's media account in North America,
Big blow for WPP as Coca-Cola US media departs for Publicis
This really isn't what WPP wanted to hear. Publicis has won Coca-Cola's North American media, worth $785m blast year, from WPP's GroupM in a closed pitch. Coca-Cola is arguably WPP's flagship account,
WPP loses, Publicis wins Coca-Cola media work in North America, FT reports
WPP (WPP) has lost one of its biggest North American clients for media buying and planning, Coca-Cola (KO), handing a win to French rival
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Redditor Kept a Coke Bottle with Late Mom’s Name on It in the Fridge for Years. Then a Friend Accidentally Drank It
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Diet Coke’s comeback—how social media and new ad spending are reigniting the brand
Reports of Diet Coke’s death may have been greatly exaggerated. Jon Springer covers sports marketing and beverage marketing.
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According to ARM (Animal Recovery Mission), between July and December of 2024, the organization uncovered brutal animal cruelty and environmental violations at two farms that are suppliers of ...
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