South Carolina basketball signee Eli Ellis won’t arrive in Columbia until this summer ... Now, he has a starring role in a commercial. Under Armour, the official apparel outfitter of South ...

Following up on their new NIL roster additions ahead of the NCAA Tournament, Under Armour ... in Columbia while his social media footprint is set to expand ever further on the college basketball ...

Last spring, South Carolina women’s basketball guard ... with a major shoe brand, the Columbia native earned a spot ...