By bucking those trends, DeepSeek is offering consumers a new point of view on how an AI company might conduct and represent itself. DeepSeek’s logo is a plump, bright blue whale that almost ...

Freeform is “F”-ing around with its look. Literally. The Disney cabler’s new logo centers on two stylized “F”s (in “free” and “form”) that perpetually wiggle and move around in ...

Facebook says the logo change to the lowercase “f” is more visually accessible ... Facebook’s former logo (Facebook/Meta) The new logo, the company says, uses its custom typeface ...

The 102-year-old luxury automaker is replacing its former logo, resplendent in all capital letters, with a new one that is supposed to be a “powerful celebration of modernism,” the company ...

A very real legal drama over coffee is brewing on the set of a fictional TV show. In the lawsuit filed last month, Sheridan’s ranch argues that the logo for its Bosque Ranch Craft Coffee, named ...

But that isn’t how people see Pepsi’s logo. So, the company decided to go with what people already think of when they think about Pepsi. “We couldn’t ignore that kind of insight ...