In celebration of SGA's efforts, Boston-based sneaker sponsor Converse projected the guard's signature Converse logo onto ...

On Thursday morning, Converse unveiled Oklahoma City Thunder guard Shai Gilgeous-Alexander's signature logo, a design crafted ... an indelible mark on the brand, infusing his unique perspective ...

Additionally, the American sportswear brand has a history with the ... hype for his upcoming sneaker release. Converse unveiled Gilgeous-Alexander's logo last December, and the NBA MVP candidate ...

As divisive as the style might be, it seems as if every brand wants to participate in the sneaker-loafer trend. After brands ...

After the Oklahoma City Thunder 's 118-112 win over the Boston Celtics, Shai Gilgeous-Alexander left his annual trip to TD ...

Converse's headquarters are in Boston, which makes this the perfect marketing strategy. In fact, one of the logo projections ...

Here’s the 411. On Wednesday night, shortly after the Oklahoma City Thunder’s big win over the Boston Celtics, the Shai Gilgeous-Alexander logo was posted on many of the landmark spots in the Boston ...