BOSTON – The Boston Celtics have announced the addition of a new alternate logo, extending the team’s family of emblems and further expanding one of the world’s most recognized brands.

The organization is set to unveil a pretty cool retro logo on Adidas team merchandise ... the brother of Hall of Fame Celtics coach Red Auerbach. Zang was an editorial and sports artist for ...

With the Celtics hitting the TD Garden parquet this week for a couple of preseason games, the team debuted its new-look logo at center court. The logo is the same as it's always been in terms of ...

He’s so fiercely protective of the Celtics that he seems to have lost perspective here. Irving put his foot on the logo of a basketball team. It’s not a Big Deal. That said, if Boston fans want to boo ...

"That's not [cool] on no level," Kevin Garnett said of ... after he was caught on film stomping on the Celtics' logo, Lucky the Leprechaun, following the Nets' 141-126 game win on Sunday at ...