Providing an in-depth overview of all things kawaii (cute), this book traces the cute aesthetic from its inception in the 1970s as a schoolgirl trend to its position as a leading cultural norm ...

"Cool" may have been the official buzzword recently attached to Japanese pop culture by the national government, but if the chants of the 20,000 strong audience who turned out for the Kawaii!!

The Dyson cleaner is found alongside a mannequin dressed in a “Sweet Lolita” ensemble (2011-12) and a Hello Kitty rice cooker (2014) — products of Japan’s kawaii culture, or the cult of ...

This café isn’t alone. Adorable “kawaii” food is uniquely ascendant in Japan. In eateries across the country, diners feast on dishes made to resemble Snoopy, Moomin, and Peter Rabbit.

"Gross" characters are proliferating in a country known for kawaii, and now even local governments' mascots are trying to out-weird one another. Long considered the global capital of cute, Japan ...