Cracker Jack packaging is getting a major transformation this summer. After over 100 years, the now Frito-Lay-owned brand is giving sports fans something to look forward to beyond the prize inside ...

flagging down vendors walking down the aisles or smiling ear-to-ear as you pull out the prize inside of our packaging, fans have felt the joy that Cracker Jack brings to baseball for decades ...

Cracker Jack on July 20 announced nine recipients of the I Am Cracker Jill Award, with grand prize winner Lindsey Zurbrugg becoming the first athlete to join its Cracker Jill roster of characters, per ...

The question of Cracker Jack’s origin is a sticky one ... and using wax-sealed packaging to keep the product fresh. The purchasing public gave their enthusiastic endorsement.

Previously, prizes or coupons were only included in random boxes, said the Cracker Jack appreciation website known as The Art is Cracker Jack. Cracker Jack has given away about 17 billion toys in ...

In 1997, Cracker Jack became part of the Frito-Lay family, and remains so today. The snack (sometimes called "the original junk food) is best noted for having a small prize in every box.