Coca-Cola launched what was to become one its most successful branding campaigns. 'Share a Coke' saw the Coca-Cola logo ...

March Madness is heating up, and so is Tampa’s fandom game. But all that cheering, chanting and bracket-busting buzz comes ...

Do you want to share a Coke? Do you miss having names on the side of Coca-Cola bottles? The Share A Coke campaign has returned?

"The first-of-its-kind campaign, which sparked a global phenomenon by swapping iconic Coca-Cola logos for personalised names, ...

The effort includes a QR code-powered digital hub and a digital experience that can help consumers create and share videos.

Coca-Cola is reviving its iconic “Share a Coke” campaign for the first time in over a decade — this time targeting a younger audience. Starting in April, Coca-Cola cans and bottles will feature ...

Coca-Cola’s iconic personalised name cans are back – here’s how to get your hands on one (Picture: Coca-Cola) SHOPPING – Contains affiliated content. Products featured in ...

NewJeans also shared behind-the-scenes collage videos filmed with disposable cameras and camcorders, capturing candid and intimate moments. These extra elements added emotional depth to the ad and ...

Reactive advertising keeps brands in the cultural conversation, but does it build loyalty or just fuel fleeting buzz? As ...

The soda giant that recently moved its US media business from incumbent WPP to Publicis is bringing its fair share of ...

First launched in 2011, the personalised packs delivered a sales uplift and engaged more young consumers, something Coke will ...