Coca-Cola launched what was to become one its most successful branding campaigns. 'Share a Coke' saw the Coca-Cola logo ...

AI has been put to good use in this new global campaign for Coca-Cola from WPP Open X and VML New York, which celebrates the ...

Kantar’s Creative Effectiveness Awards 2025 celebrate the best ads of the year and showcase the creative techniques brands ...

Islam ElDessouky, Global VP of Creative at Coca‑Cola, shared in the press release the intent behind the revamped campaign. “The iconic Share a Coke is back and supercharged at a global level ...

The effort includes a QR code-powered digital hub and a digital experience that can help consumers create and share videos.

"The first-of-its-kind campaign, which sparked a global phenomenon by swapping iconic Coca-Cola logos for personalised names, ...

NewJeans also shared behind-the-scenes collage videos filmed with disposable cameras and camcorders, capturing candid and intimate moments. These extra elements added emotional depth to the ad and ...

Coke, Desperadoes, Deliveroo and Freya bread took the top prizes in Kantar’s latest creative effectiveness awards. These are judged with help from the data company’s Link AI and Link + testing ...