By making one simple fashion choice for Game 3 on Saturday, Golden State Warriors star Steph Curry gave apparel company Laces ...

An injured Curry was spotted courtside wearing a hat from Jeff Chu's side hustle project, a brand called LACES. The bold upside-down "Bay Area" logo made quite the splash.

"It’s like, ‘Oh my god, this is crazy.’...It was unreal.” The funniest part is that Curry just wore the hat without any endorsement deal, a true rarity for the modern-day sports superstar.

Business is booming for a Bay Area hat company after Golden State Warriors superstar Steph Curry was spotted wearing one over the weekend. Curry showed up to Game 3 of the Western Conference ...

However, as a side hustle, he runs a Bay Area-based hat company, LACES. During Saturday’s Game 3, Curry wore a LACES hat with “Bay Area” written upside down. The nationally televised game ...

Stephen Curry was at the courtside as his Golden State Warriors took on the Minnesota Timberwolves at the Chase Center on Saturday Stephen Curry was at the courtside as his Golden State Warriors ...