Who are the consumers of the product or service being sold? Is someone acting as your coach or adviser in the journey? Can you identify influencers or detractors? So, how does a business start with ...

A customer journey map tells the story of the customer's experience ... depict the stages that customers go through when interacting with a company; from buying products online or in-store to ...

Respondents say the most effective ways to collect data for the journey-mapping process are customer feedback surveys (53% cite), market research (47%), and service/product usage analysis (46%).

I may really like your product ... are best practices I keep in mind when approaching problems like this: Experience your own email journey and sign up like a customer would.