Unlock the Future of Programmatic Advertising Measurement Measurement in programmatic advertising is at a turning point. With ...

Azerion, the international, publicly listed ad tech full-stack platform and leading curation house, has launched Hawk, a ...

“Programmatic, as a fact, is not filling the need right now ... able to say floor-plus is the number one optimization capability that an advertiser has in a DSP [demand-side platform]. Great. That ...

While curated PMPs and DSP direct deals are trending upward, the ad ops exec said, working with resellers is a bad long-term ...

"AnalyticsIQ and Skydeo's partnership started years ago to combine high-quality audiences with deterministic mobile data at ...

IRVINE, Calif.--(BUSINESS WIRE)--Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced it acquired Lockr, the first-party data collaboration ...

Compliant is the first company to offer independent verification of supply-side data standards worldwide. By integrating Compliant's data integrity signals, Octillion enables advertisers to buy ...

RTB Company Logo LONDON, LONDON, UNITED KINGDOM, March 20, 2025 /EINPresswire / -- As programmatic advertising continues to evolve in response ...

EMEA publishers using LiveRamp’s Authenticated Traffic Solution will now be able to leverage additional marketer demand ...

"Premion powered by Octillion DSP is committed to empowering local and mid-market advertisers in today's privacy-conscious society," said Gabe Greenberg, Co-Founder of Octillion Media and Chief ...