Who gets to own a number? That's the question at the heart of a dispute between football star Lamar Jackson and Dale ...

Lamar Jackson is building a brand around the No. 8, which he wears for the Baltimore Ravens, and isn't afraid to go ...

NASCAR legend Dale Earnhardt Jr. made an application for trademark protection as to a specific version of the number. Ravens quarterback Lamar Jackson filed an objection. Earnhardt promptly abandoned ...

Per ESPN's Jamison Hensley, Baltimore Ravens quarterback Lamar Jackson filed an opposition claim with the U.S. Patent and ...

Dale Earnhardt Jr. has announced a change to ... The 26-time Cup race winner acquired the rights to the DEI-style number and font late last year, allowing the team to sport it for the 2025 NASCAR ...

Dale Earnhardt Jr., of course, drove the now-iconic #8 Budweiser car early in his career when he first started driving for his dad’s Cup Series team, DEI. But longtime NASCAR fans know how the story ...

During his popular podcast, Earnhardt explained why. “I learned on social media about the same time as everybody else did ...

Dale Earnhardt Jr. tried to register for the trademark number 8, but Lamar Jackson came in out of nowhere and filed an opposition claim. The NFL quarterback argued that Jr’s use of the number 8 could ...

Baltimore Ravens quarterback Lamar Jackson took legal action against Dale Earnhardt Jr. for using the number 8 in a similar font. This prevented Dale Jr.

Jackson filed his opposition on Wednesday, stating that he will be negatively impacted by Earnhardt's trademark. He filed a ...

Last year, Jackson challenged a trademark claim from Pro Football Hall of Fame quarterback Troy Aikman to put “EIGHT” on apparel and bags. Now, Jackson has turned to Dale Earnhardt Jr.’s pending ...