Marketing is a process of enrollment, according to this expert. That is an important definition and can dictate the success of your company.

Define views that are preferred by your audience and share these appropriate workspaces with them so they are presented with your marketing calendar in a format that is well-suited to their liking.

With marketers kicking off their new campaigns, guest columnist Marnie Grumbach explains the differences between paid, earned, owned and shared media.

Customer Behavior - There are lots of well-crafted, wide-ranging, all-inclusive marketing definitions. But none captures the true essence of marketing better than these hand-picked six words.

9 trends that will define marketing in 2018 2017 was the year the industry got its much-needed wake-up call. The question now isn’t whether marketers can fix a broken system but how they’ll make it ...

Define Product Marketing Strategy. Whether a company manufacturers or buys products wholesale, it has to have a product marketing strategy to get its products into consumers' hands. Most product ...

While there is no set-in-stone formula for success, these traits should be embraced by marketing organizations that seek to flourish.