Author suggests Perceptual Mapping technic for deciding the vendor offerings and project need. Also suggest some of the risk mitigations for a successful integration of the 3rd Party IP into the ...

Cindy Brewer has devoted much of her career to helping other people make better maps. By bringing research on visual perception to bear on design, Brewer says, cartographers can make maps that are ...

Perceptual maps of sensory analysis and consumer reactions. A strategic tool for fragrance development David W. Ingersoll Givaudan-Roure Corporation, United States INTRODUCTION The perfumer is faced ...

Companies have long used perceptual mapping to understand how consumers feel about their brands relative to competitors’, to find gaps in the marketplace, and to develop brand positions. But the ...

A perceptual map of quantitative fragrance profiles can provide the perfumer with a 'snapshot' of the current olfactive market.