The object of all the attention is Tinker Bell, the perky pixie-dust fairy ... but Disney is used to that. Purloining literary characters and giving them new incarnations in the world of cartoon ...

In addition to a new mid-century modern look, the remodeled store added a layer of Disney storytelling and a dose of digital pixie dust to ... The merchandise in World of Disney remains a mix ...

These dining and home decor items bring some pixie dust to ... PDT A former Disney World staffer told us that over the years, she’s gotten better at wasting less money on "souvenirs she has ...

Disney Fairies debuted in 2005 with the publication of Disney Press’s Fairy Dust and the Quest for the Egg by Gail Carson Levine, along with a virtual world and a million-dollar marketing campaign.

Walt Disney World bills itself as the "Most Magical Place on Earth," but based on a growing amount of evidence, it seems as if fewer people are spending this summer soaking up the fairy dust.