Dodge CEO Considering Sub-$30,000 Sports Car

Report: Dodge CEO Considering Sub-$30,000 Sports Car
The cheapest model in Dodge’s three-car range is the $33,180 Hornet crossover. While that’s well below the average price of a new car, which hovers in the vicinity of $50,000, Dodge CEO Matt McAlear believes there’s room in the portfolio for an even cheaper entry-level model with a big emphasis on fun.
Will Dodge Build an Affordable Sports Car? Brand CEO Believes There Is an "Opportunity"
Dodge might consider offering an affordable sports car, something that would not fight the Mustang, nor the Corvette, but the Mazda MX-5 Miata
Dodge Thinks There’s ‘Opportunity’ in a Basic, Sub-$30K Sports Car
Dodge CEO Matt McAlear says "there’s a market for an entry-level halo" that's fun with no frills—almost like the original Viper.
Dodge CEO Suggests There Could Be a Place for a Sub-$30,000 Sports Car
Speaking about whether or not there's a place in the lineup for another halo car like the Viper, McAlear agreed that there was room for a new Dodge halo sports car — and then went further than he needed to. "I think there’s a market for two things. There’s a market for an entry-level halo and a top-of-the-line halo,” he said.
Dodge CEO Open To An Affordable Halo Sports Car
Dodge’s CEO floated the possibility of an affordable halo vehicle priced under $30,000. He said that the model could be a “weekend car” aimed at budget-conscious buyers. While the vehicle sounds like a pipedream,
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There's always a desire for affordable sports cars, and Dodge may wish to explore this niche in the not-too-distant future.
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