A good primer is key to ensuring your makeup stays put all day. Although some beauty lovers swear by high-end products that cost an arm and a leg, you don’t need to spend a ton to see real results.

Sometimes, a product is so good that you have to go back for seconds — that’s exactly how we feel about this e.l.f. Cosmetics primer. The Mint Melt Cooling Face Primer is back for a limited ...

E.l.f.’s Putty Primer is all over TikTok – and now, the brand has released a new version of its popular primer. TikTok is filled with countless beauty reviews. In fact, with videos going viral ...

Don't be shy, come on in! I've got everything from Twinkie lip kits to lip liner stains to mambo sauce to strawberry milk ...

Click here for more information. When you want your makeup to last all day, we know we can rely on e.l.f.’s Power Grip Primer to make sure it doesn’t budge an inch. But, to our excitement ...

The products that I'm gonna be testing out are the e.l.f. Glitter Primer, the NYX Glitter Primer, the Anastasia Beverly Hills Glitter Adhesive, and the Lit Cosmetics Daily Wear Glitter Base.

This Morning's beauty presenter Nadine Baggott shared some of her favourite products that'll help you feel confident enough ...

Coolidge teamed up with e.l.f. Cosmetics on the brand's first-ever Super Bowl spot highlighting its viral Power Grip Primer — fitting for the 61-year-old actress who is very much in her prime.

e.l.f. Beauty has partnered with Fazit Beauty on a limited edition range of product bundles for sports fans. Fazit’s make up ...

e.l.f. Beauty is a 20 year old brand that has exploded in popularity with young consumers.