you can always rock an egirl look this Halloween with these egirl-inspired makeup tricks. Before we get into it, yes, you’re going to need a lot of blush. Egirls were one of the first ...

This aesthetic involves cute matching sets, slip dresses, and dainty chains but lacks the makeup intensity of going full egirl. Instead, this look stays soft with small eyeliner wings, a good ...

Search “#egirl” on Instagram, for example, and you’ll surface more than 1.2 million posts. Like VSCO girls, e-girls have lots of trappings, from hairstyles and makeup galore to very specific ...

Jo noticed droves of young girls posting “egirl factory” videos, recording themselves getting pulled into rooms where they received the “egirl treatment”: the makeup, the skirt.

As Vox put it, an egirl wears colorfully dyed hair, thrifted clothes, winged eyeliner, anime-inspired makeup (hearts under the eyes, rosy blush on the cheeks and nose), hair clips and chains.

Inspired by fellow YouTuber Celia Leslie’s video, "Apparently it look like I got a cold makeup", Three quickly followed suit. "I fell in love with the idea of defying the beauty standard and ...