Elf on the Shelf will celebrate 20 years of magic soon. Love it or not, the tradition – started by Carol Aebersold and her daughter Chanda Bell back in 2005 – became a global phenomenon ...

From self-publishing and selling out of the trunk of a car to millions of dollars in sales and a blue-sky spot in Macy’s Thanksgiving Day Parade, the creators of Elf on the Shelf discuss how ...

Her students are eager to see each school day at Middletown's St. John XXIII Catholic School where Principal Dawn Pickerill will appear in full costume as the popular "Elf on the Shelf ...

Rochester, N.Y. — A festive day of holiday fun at the Harley School. Seniors got into a little mischief for their annual 'Elf Day' on Friday. The day isn't just about being Santa's helpers ...

The embarrassment for David's boys isn't over just yet, as he's planning to carry on being Elf on the Shelf every day up until Christmas. There's still time to get some of that credibility back ...

The book explains that elves love to report to Santa to tell him about each day's activities. Elsewhere, among parents Elf on the Shelf ideas are always at a premium in December - and the ...