A good rewards program can increase sales, reduce discounts, and grow customer loyalty. Here's how to launch a strong program and encourage customer participation. See why contests are so effective ...

As markets plummet and prices rise, consumers are seeking cheaper alternatives. Now, CX leaders will play an even bigger role ...

This level of personalisation fosters a sense of exclusivity, encouraging customers to ... solutions are a proven strategy for driving customer loyalty in Africa. By leveraging technology ...