What's happening inside the brain of a passionate hockey fan during a big game? A new study from the University of Waterloo ...

Fans who enjoyed the first taste of Fantasy Super Rugby can strap themselves in for another round, with the Rugby Championship getting the same treatment later this year. Headed by New Zealand Rugby ...

USC Athletics and Learfield announced a 15-year multimedia rights deal that will greatly impact revenue generation, NIL ...

A new study suggests the brain activity in die-hard fans of a sport is different from people watching casually.

As sports organizations expand into blockchain, fan engagement is evolving from collectibles to full digital participation ...

Sesh built a platform to help music artists engage with fans, including in their mobile wallets. Here's the pitch deck it ...

Mawari, which delivers real-time AI-driven immersive 3D experiences, has launched vTubeXR, an extended reality (XR) fan engagement platform.

Mawari partnered with Japan’s Brave Group and Virtual Avex to launch vTubeXR, the extended reality (XR) fan engagement ...

A press conference of WTT China Smash 2025 is held in Beijing on June 6. Photo: Li Hao/GT. More efforts will be made to ...