Millennial PR boss Grace Garrick, who runs the agency MVMNT, has a gaggle of Gen Z employees who she says are often hanging ...

"There has been a significant reduction in the quality of clothing for a number of the major retailers and apparel brands," ...

As Gen Zers opt for flats and sneakers, they can't fathom the idea of wearing six-inch heels all night and dancing away—but millennials will never forget.

These experts aren’t manufacturing this shift for attention and sales. Gen Z and Millennial TikTok users are openly waging gym wear war on the platform, with Zoomers declaring that purely tight ...

WELCOME to the Roaring Twenties – but this time it is not all jazz, flapper dresses and speakeasies. The 2020s are seeing a ...

Members of Generation Z are crafting their own Steve Jobs-style uniforms for the workplace, saying outfit repetition gives ...

Piper Sandler's semi-annual teen survey is out, and brands that teens of the past loved are regaining popularity with Gen ...

"Buying vintage is incredibly closely linked to self-perception," says fashion journalist and social media consultant Valentina Herbort. She runs a Gen Z-focused Instagram channel with more than ...

It's having a moment with celebrities and Gen Z. But wearing any kind of fur, from vintage to faux, poses some difficult ...

Everyone wants to save the planet…until it costs more than $20.

But among 15 to 30-year-olds, or so-called Generation Z, vintage has become a mainstream trend. Second-hand has always been a part of youth fashion, says Elke Gaugele, Professor of Fashion and Styles ...