Burger King’s juicy new logo is a big success. Here’s why it works Lisa Smith, executive creative director at Jones Knowles Ritchie, led the fast-food chain's first rebrand in 20 years.

Burger King. Jack in the Box ... And if swearing off fast food wasn’t hard enough, those colorful red logos might make it even harder to ignore. The average human can see ten million colors ...

While the Whopper and Whopper Jr. hamburgers from Burger King are clearly different in size, are there any other distinctions ...

"My father operated Burger King before me, and he often said it was more than just a business. It was a staple in the community, offering quality food and ... King bun logo and a “Home ...